How to Grow Your Carpet Cleaning Company: Top 23 Carpet Cleaning Marketing Ideas
If you’ve been wondering how to grow your carpet cleaning company, now is the perfect time to try some new carpet cleaning marketing ideas. We’ve compiled a comprehensive list of things you can try—and it all begins with carpet cleaning website design.
It’s important to try a variety of tactics when it comes to marketing your carpet cleaning business. Why? Because every carpet cleaning company needs carpet cleaning leads and jobs to survive—no matter where you’re located or how long you’ve been serving your community. Without a good flow of new carpet cleaning leads, bringing in new customers and making money just won’t happen.
But, if you can create a system that attracts new customers and delivers new carpet cleaning leads to your business consistently, that adds up to:
- More high-paying carpet cleaning jobs
- Increased revenue for you and your cleaning crew
- Growth of your carpet cleaning business
We know why carpet cleaning companies need to generate carpet cleaning leads, but how can you do it affordably and efficiently? The answer is: a website with good carpet cleaning website design and SEO for carpet cleaners. If you’ve ever wondered how to grow your carpet cleaning company or where to get carpet cleaning jobs, follow the steps below to turn your business into a carpet cleaning lead generation machine.
1. Get More Carpet Cleaning Leads With Good Carpet Cleaning Website Design
If you don’t yet have a carpet cleaning website, one of the best things you can do for your business is to create one. A carpet cleaning website acts as your business’s online storefront—it’s the cornerstone of your online presence and gives potential customers a place to:
- Learn more about your carpet cleaning business
- Read about the carpet cleaning services you provide
- See your service area
- Get in touch with you about carpet cleaning jobs
- Become a quality carpet cleaning lead for your business
Without a website and professional carpet cleaning website design, how are your potential customers going to find your business on Google? How will they know where to contact you? They won’t.
Without a website, your business might as well not exist at all.
2. Canvass the Area to Generate Carpet Cleaning Leads
Canvassing to generate carpet cleaning leads might seem like an old-school marketing tactic, but it’s a carpet cleaning marketing idea worth trying. After all, consumers are more likely to work with you when they can attach your face to your business. If you want to give canvassing a shot, try doing it after completing a carpet cleaning job in the area.
Follow these tips for the best results:
- Always be polite and courteous, even if you don’t get the reaction you want.
- Set a goal for each interaction: set an appointment, get their contact information, or make a sale.
- Have a script ready, so you’re better prepared.
- Follow up with potential customers after getting their info.
When you’re prepared for a constructive interaction, you’re much more likely to get a favorable result. In this case, that’s a cleaning services lead!
3. Send Out Direct Mailers to Get More Carpet Cleaning Leads
Here’s another carpet cleaning marketing idea that’s stood the test of time: direct mailers. Compared to how much junk mail and spam mail our inboxes receive every day, old-school mailboxes are seeing a lot less action. That means your letter or postcard with your carpet cleaning ads is much more likely to be seen and read by potential customers.
According to the Direct Marketing Association, direct mail has an average cost per lead of $51.40 for a general mailing list and $54.10 for postcards. Compare that to what you’re paying on average for carpet cleaning leads and carpet cleaning jobs from other sources to determine if this is a viable solution for you. It might turn out that investing in carpet cleaning website design and SEO for carpet cleaners is enough.
4. Use Pay-Per-Click (PPC) and Search Engine Marketing (SEM)
A good PPC and SEM campaign is one carpet cleaning marketing idea that’s been proven time and again to generate quality carpet cleaning leads. So, if you’ve been wondering how to grow your carpet cleaning company or where to get carpet cleaning jobs, give this type of carpet cleaning advertising a shot!
While Google is the most popular search engine for these types of campaigns, thanks to its widespread popularity, don’t sleep on Bing. PPC and SEM are great ways to bring in both residential and commercial carpet cleaning leads and carpet cleaning jobs.
Still on the fence? Check out these stats:
- For every $1 spent in Google Ads, businesses make an average of $2.
- About 41% of clicks on a search results page go to one of the top 3 paid ads.
- More than 85% of people use the internet to find local carpet cleaning companies.
- Visitors who come to your website via PPC or SEM are 50% more likely to make a purchase.
Sounds good, right? Reach out to us to learn more about how we can help you create a powerful PPC and SEM campaign that will help you with carpet cleaning lead generation. As a carpet cleaning marketing agency, we can also set you up with carpet cleaning website design and SEO for carpet cleaners.
5. Always Use Local SEO for Carpet Cleaning Lead Generation
Search engine optimization (SEO for carpet cleaners) is still king in the digital marketing space, which is why carpet cleaning SEO services are so popular. SEO is what moves your cleaning business to the top of page 1 on Google and keeps it there. If your campaign is robust enough, carpet cleaning SEO services alone can generate the majority of your carpet cleaning leads (but we still recommend reading the rest of these carpet cleaning marketing ideas)!
A good first step is setting up your Google My Business account. From there, you can advance to backlinking and content marketing.
It’s always a good idea to let an expert in SEO for carpet cleaners get you up and running.
6. Get More Carpet Cleaning Leads Through Facebook + Instagram Advertising
Still wondering how to grow your carpet cleaning company or where to get carpet cleaning jobs? Carpet cleaning advertising on Facebook and Instagram can be a cost-effective marketing method, provided you put the right strategy in place and know how to navigate the ad builders on these platforms.
You can target your ideal carpet cleaning customers by their location and other pages they’ve liked—such as your competitors’ pages.
Displaying carpet cleaning ads to this audience has the added benefit of creating and boosting awareness of your business. If people see your logo and your carpet cleaning ads all over the place, they’re more likely to remember you when they need carpet cleaning services in the future. If you’ve been wondering how to grow your carpet cleaning company, this is one carpet cleaning marketing idea worth trying.
7. How to Grow Your Carpet Cleaning Company Through Strategic Alliances
Another smart way to generate carpet cleaning leads is to partner up with the suppliers in your area, such as hardware stores and big-box stores. That could be Lowe’s, Home Depot, or a mom-and-pop shop down the street. Creating a partnership means they’ll recommend you to their customers and provide a steady stream of carpet cleaning leads.
An important aspect of this that you shouldn’t overlook is making sure your business has an online presence. When a potential customer learns your business name, they should be able to type it into Google—and your website should be the first result. For this reason, don’t skimp on carpet cleaning website design or carpet cleaning SEO services. A carpet cleaning marketing agency can help.
8. Content Marketing = Carpet Cleaning Marketing
Creating content for your ideal customers is a great way to get more carpet cleaning leads. Consider writing blog posts and articles that you can post on your carpet cleaning website, and make it easy for your audience to share that content on social media.
Here are some topic ideas:
- Top Tips for Deep Cleaning Your Carpet
- How to Help Your Floors Last Longer
- The Best Cleaning Products for the Job
As you write these articles, plug your carpet cleaning services. Suggest that readers use a carpet cleaning business they can trust to do the job correctly the first time, and—if you’re affiliated with a certain brand of cleaning products—talk them up!
Of course, you need somewhere to post your content, so make sure you’ve already gotten started with carpet cleaning website design and SEO for carpet cleaners.
9. Email Marketing = Carpet Cleaning Marketing, Too!
Email marketing is one of the oldest forms of digital marketing, and there’s a reason it’s stuck around so long: it works. For every dollar you spend on email marketing for your carpet cleaning business, you’ll make (on average) a $40 return on your investment.
Because most carpet cleaning businesses overlook the benefits of email marketing, it’s a great carpet cleaning lead generation option for your business. For instance, businesses that stay in touch with their ideal customers via email generate 50% more sales-ready carpet cleaning leads and spend 33% less money on making sales.
A carpet cleaning marketing agency can help you get started, as well as get you set up with carpet cleaning website design and SEO for carpet cleaners.
10. How to Grow Your Carpet Cleaning Company at Trade Shows
Attending trade shows should be high on your list of carpet cleaning marketing ideas. They not only provide plenty of solutions for how to grow your carpet cleaning company and how to create good carpet cleaning ads, but also let you observe your competition, create new business partnerships and boost brand awareness among potential customers.
To make the most of your trade show experience, make sure your booth provides something valuable to your audience, such as a freebie or another incentive, like coupons, giveaways, contests and more.
Finally, make sure you’re collecting information from visitors and following up to make the sale.
11. Get Carpet Cleaning Marketing Ideas From Your Chamber of Commerce
If you haven’t already joined your local chamber of commerce, attend their next meeting and start connecting with other local business owners. Remember: Growing your business isn’t all about carpet cleaning advertising—it’s about networking, too. In particular, try to connect with property managers, developers and construction contractors—they’re likely to send more carpet cleaning leads your way!
12. Reputation Management Affects Your Carpet Cleaning Business
Did you know 85% of people search online to find local carpet cleaning businesses? Those same people are also researching your reputation—what are your past customers saying about the quality of your work? Were your prices fair? Did you show up on time and do what you said you were going to do?
Offline, you can use word-of-mouth to your advantage. Ask your satisfied customers if they can think of any neighbors, friends, family, or acquaintances who might need your cleaning services. Give them plenty of business cards to pass around, and ask if you can put a temporary sign in their yard with your business name and phone number.
Online, list your carpet cleaning business on review websites and ask your happy customers to leave a review on Google. Doing so makes it more likely that you’ll get more carpet cleaning leads and carpet cleaning jobs.
A carpet cleaning marketing agency can help you get started, as well as get you set up with carpet cleaning website design and SEO for carpet cleaners.
13. Ad Retargeting Is a Fresh Carpet Cleaning Marketing Idea
Have you ever searched for a product online then noticed ads for it following you around the internet? That’s retargeting, and you can do it without carpet cleaning ads, too.
Whether you want more residential or commercial carpet cleaning leads—or both!—retargeting is a great way to keep your carpet cleaning business and website in front of potential customers who have already shown interest by visiting your website. This is one carpet cleaning marketing idea well worth trying, especially if you’re already getting good traffic to your carpet cleaning website. Throw in some carpet cleaning SEO services and carpet cleaning website design for an extra boost!
14. Make Your Carpet Cleaning Advertising Stand Out With a Unique Selling Point
If you want your carpet cleaning ads to stand out from your local competitors, your carpet cleaning advertising needs a unique selling point. That could be your level of service, your experience in the industry, your competitive prices, your reputation, your employees, your guarantees—anything that sets you apart. Once you’ve figured out your USP, use that selling point in your carpet cleaning marketing and carpet cleaning advertising materials!
If you’re not sure where to start, take a look at how your competitors are handling carpet cleaning lead generation. What’s their USP, and how can you beat it? What would matter more to your customers and the community you serve? Here are some ideas to get you started:
- Specialized services
- Level of service
Can you think of something else that’s unique to your business? Maybe your origin story or how you got started? Use it!
15. Use Google’s Local Service Ads for Carpet Cleaning Lead Generation
Google’s Local Services ads are a type of pay-per-lead ad, and they appear at the top of the search results page. These ads get about 13.8% of clicks—that means if 50 people in your area search for cleaning services, at least 7 of them will click one of those ads and turn into a carpet cleaning lead.
How much more money would you make per month with 7 more carpet cleaning jobs?
16. Co-Market With a Relevant Business
Co-marketing means you’re teaming up with another business to share lead generation opportunities. For example, you might want to partner up with a property manager and offer a discount to customers who use both of your services. In the end, this kind of combined marketing can lead to many more carpet cleaning lead generation opportunities since you’re both working to generate new leads.
17. Increase Referrals to Get More Carpet Cleaning Leads
Referrals are a great way to capitalize on word-of-mouth marketing. Offer your existing customers an incentive to refer their friends, families and neighbors to your cleaning business, and give them a discount in return. Since people are far more likely to use a business that a friend recommends to them, this is one carpet cleaning advertising and carpet cleaning marketing idea you shouldn’t pass up.
18. Create Helpful YouTube Videos About Carpet Cleaning
YouTube is a popular platform, so why not use it to your advantage? Make an account (it’s free!) and start posting helpful carpet cleaning videos. The videos can document your day-to-day activities, follow a job from start to finish, or illustrate how to properly clean a carpet. These videos will build your credibility as a cleaning business and make it easier for viewers to see that you know what you’re doing and build trust.
In the video description, include your contact information and a link to your carpet cleaning website so they can learn more. A carpet cleaning marketing agency can help you get started, as well as get you set up with carpet cleaning website design and SEO for carpet cleaners.
19. Take Pictures of Completed Jobs
A picture can say a thousand words, so make sure you’re taking before and after photos of every carpet cleaning job you take on. It’s a great way to show the quality of your work, and it gives you great content to post on your carpet cleaning website and social media.
20. Use LinkedIn to Attract Commercial Carpet Cleaning Leads
LinkedIn is more than a great place to establish yourself as a cleaning expert and cleaning business owner—it’s a great place to generate carpet cleaning leads, too. How? Do a search for local businesses and property managers you can connect with and talk about the carpet cleaning services you provide.
21. Hunt for Carpet Cleaning Leads on Craigslist
Craigslist might seem like a dated suggestion, but tons of people still use it when they need to find someone for a carpet cleaning project. Take a quick scroll through the classifieds and see if anyone is looking for a carpet cleaning service. Write down their names and numbers, then get in touch with them to discuss the project they have in mind and schedule a consultation. More often than not, people searching for carpet cleaning services on Craigslist are ready to work with you immediately and pay for your services.
22. Send Out Press Releases About Your Carpet Cleaning Business
Press releases are a great way to share new and exciting developments about your carpet cleaning business. Are you offering a new cleaning service? How about a discount for repeat customers or those who refer their neighbors? Write a press release that outlines these new items and send it off to your mailing list to start generating carpet cleaning leads.
23. Don’t Pay for Carpet Cleaning Leads If You Don’t Have To
We’ve talked about using HomeAdvisor, Angi, Thumbtack and CraftJack for leads before, and all of them should be treated with caution. While they might deliver a lot of leads to your carpet cleaning business, the quality of those leads isn’t always up to par. Whenever possible, you want to attract quality leads to your carpet cleaning website that will turn into paying customers. All too often, carpet cleaning lead generation services like HomeAdvisor and Angi just don’t deliver on quality. You’re more likely to spend your time chasing down bad leads instead of talking to good ones.
Sign Up With Townsquare Interactive to Maximize Your Carpet Cleaning Marketing Budget
Website design isn’t the only element of an effective carpet cleaning marketing campaign, but it is the most important. One of the best things you can do for your business is to make sure your website has everything it needs to continuously generate carpet cleaning leads using the steps above.
Adding other elements to your marketing campaign, such as carpet cleaning SEO services and reputation monitoring, can strengthen your carpet cleaning marketing campaign and help you with carpet cleaning lead generation.
The team at Townsquare Interactive specializes in creating carpet cleaning websites and marketing campaigns that generate carpet cleaning leads for businesses across the country. All of our carpet cleaning website designs feature the elements mentioned above, and our dedicated marketing specialists and teams of experts can provide personalized suggestions for how to take your carpet cleaning marketing campaign to the next level.
Click the button below to learn more about our carpet cleaning marketing packages and jumpstart your carpet cleaning website.