Blue Monday always falls on the third Monday of the year and is often said to be the most depressing day of the year, the day when all Christmas and New Year joy has passed us by. 

The Blue Monday concept came about in 2005 during a press release from the British travel company, Sky Travel, during a PR stunt. Citing psychologist Dr. Cliff Arnall, a formula pointing to the third Monday in January described the day as being the gloomiest of the year. Apparently, this equation manages to calculate the most depressing day of the year precisely. 

So why is it considered Blue Monday? the cruddy weather at this time of year, people are probably in debt, because of Christmas, or you may have already broken your and new year’s resolutions. The feeling of blue may be generally lower motivation levels and feeling a need to take action. 

Since this concept, debates are an ongoing reality, some experts consider this pseudoscience. The science behind the formula is frequently questioned and highly scrutinized for possibly trivializing depression. 

There is a condition known as Seasonal Affective Disorder (SAD), which is a form of depression that may manifest in certain seasons. 

Despite the debate, it didn’t take much for companies to embrace this commerce, the idea of Blue Monday, and use it to sell products that can improve a gloomy outlook, eventually perpetuating the use of the term Blue Monday.