Here's a question, Massachusetts residents: If you were to dream BIG, where would you choose to spend your summer vacation? According to a recent study, Bay State residents weren't thinking small, by any means.

If you're looking to spend your summer break at a luxury destination, have some disposable income (and are willing to spend it!), and set no limits on your imagination, who knows where you could end up, right?

Recently, High 5 Casino analyzed certain Google data to determine exactly WHERE Massachusetts residents want to travel to take a well-deserved break this summer. Personally, I would be quite happy with almost all of the top choices!

The High 5 Casino team looked at Google Keyword Planner data to determine which luxury vacation stops were being searched for the most every month since the start of 2024.

The research team calculated the monthly searches by collecting the search volumes of keywords-related vacations, flights, and hotels for each destination. Anyone have any guesses for the #1 summer travel destination Massachusetts residents searched for? Here's a hint: SUMMER OLYMPICS.

That's right, folks. Out of all the possible "luxury" vacation destinations across the globe to choose from, Massachusetts residents Google searched Paris, France the most! Hey, I can see why hanging with Snoop Dog would sound appealing, LOL.

On average, since the start of 2024, the monthly Google searches for Paris were a whopping 18,250. That's almost 5,000 more searches than the runner-up, Aruba (which probably would have been #1 any other year).

Here are Massachusetts' Top 10 Most-Googled Luxury Destinations This Summer, according to High 5 Casino: (number of average monthly searches in parenthesis)

  1. Paris (18,250)
  2. Aruba (13,520)
  3. Bermuda (6,600)
  4. Puerto Rico (5,080)
  5. Turks and Caicos (4,310)
  6. Cancun (2,720)
  7. Costa Rica (2,620)
  8. Lake Como (2,510)
  9. Punta Cana (2,390)
  10. Iceland (2,240)

Interestingly, one of my favorite luxury destinations was the third most-Googled spot nationally but it did not make Massachusetts' Top 10: Hawaii's "Garden Island" of Kauai. One of the most breathtakingly beautiful places on earth.

Anyway, I found that to be a pretty interesting and informative study. For more, visit High 5 Casino's website here.

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