Back to the movies…safely starting on Friday February 26th as Phoenix Theaters Beacon Cinema announced today that they will be turning on the lights, filling the popcorn machine and playing the flix once again. Pittsfield’s North Street location will be implementing a new reserved seating program that will eliminate two seats automatically next to each pair of seats that you choose. This will provide for six feet of separation between movie-goers according to the company’s press release.

Upcoming movies listed on their website include…Judas and the Messiah, Land, The Rocky Horror Picture Show, Nomadland, Night of the Kings, Tom & Jerry, and Boogie. You will find the seating very comfortable with big over-sized, heated seats for a great movie going experience.

Below is the complete Phoenix Theaters Beacon Cinema press release…

Phoenix Theatres Beacon Cinema Announces Re-Opening Date of February 26th

Returning to The Movies with Confidence

Farmington, Mich. – February 9, 2021 – Phoenix Theatres’ humble beginnings took root in August of 2000 and in the two decades since, the company has risen above more than their fair share of difficult challenges which are typical to small businesses. However, none of these problems have been as serious as the current COVID-19 pandemic.

“This challenge was completely unexpected, and affects literally everyone in the world,” explained Cory Jacobson, owner of Phoenix Theatres. “We have faith in the human need to interact with one another and the art we present at the movies. It is unique to our American experience, as movies are one of our greatest cultural contributions to the world. Our business is local and very social by nature and is uniquely disadvantaged in a pandemic crisis.” The movie industry is not only closed at your local theatre, but all production was stopped on new feature films as well. The film studios responded by rescheduling the majority of films originally slated to be released in 2020 to 2021.

As the film industry grapples with these unprecedented problems, Phoenix Theatres decided to proactively shift their focus to offer solutions that could make a difference. “Our management group has spent the past ten months working on developing a comprehensive plan to carefully re-open our theatres with the help of the National Association of Theatre Owners, Dr. Daniel Z. Uslan, epidemiologist from U.C.L.A., and the most current CDC guidance,” Jacobson said. “Our next theatre to re-open will be Pittsfield’s Beacon Cinema to support the return of Hollywood’s blockbuster movies to the big screen in the spring.”

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