Mayor Linda Tyer said Friday that vendors at the Third Thursday festival will no longer be permitted to move their vehicles after 5 p.m., .

The Berkshire Eagle  reports the crackdown comes a day after a Lenox man was hit and pinned by a vendor's truck moments after the start of the season's first Third Thursday event.

Neil Atlas, 75, of Lenox, was walking on North Street near Columbus Avenue about 5:07 p.m. Thursday — after the road had been closed by police — when he was struck by a pickup that was "rolling forward,"  A 15-year-old was behind the wheel of the truck, which was registered to Northeast Old Fashion Soda Co., of Waterford, N.Y.

Atlas had to be extricated from beneath the vehicle, and was transported to Berkshire Medical Center. Police Chief Michael Wynn said the injuries did not appear life-threatening.

Following the crash, the festival continued as planned.